We do the conceptual thinking for our clients to convert the abstract ideas into well thought out strategies to bring about tangible results with a meaningful messaging and branding outcomes. We also help in creating the intellectual properties. We have successfully organized a Mega Walkathon for differently-abled people in 2014 for Voluntary Service Organization (VSO) sponsored by DFID-British High Commission in Jawaharlal Nehru Stadium, New Delhi and we named it ‘Equathon’. More than 5000 people attended in the walkathon. The show was challenging as we had to ensure a disabled friendly logistics as many people were on the wheel chair, some were visually impaired but the event turned out to be the most successful event, and we got a lot of applauds from the principals of the VSO. Likewise we had conceptualized many other social and corporate events.